The other night, I wore my vintage Bon Jovi Slippery When Wet T-shirt, which I bought from Front General Store in Dumbo, to dinner. My husband started frantically poking my back and said, in horror, “You have a hole in the back of your shirt!” Well, one, duh, and two, never tell him how much it cost. And, wait, how did we get to this point where old, beat-up tees cost the same or much, much more than a brand new designer one? 

Well, we could blame Patrick Matamoros, founder of Chapel, the purveyor of throwback T-shirts beloved by celebrities, including Kanye West, Kylie Jenner, Rihanna and Frank Ocean and deep-pocketed vintage stans alike. In 2015, Matamoros and Chapel collaborated with Jerry Lorenzo’s Fear of God on Justin Bieber’s $1,500 customized Nirvana tee for the American Music Awards and partnered again with Lorenzo on a super on-brand and synergistically-named “Chapel of God” collection of 65 throwback tees at Maxfield in 2016. 

Singer/songwriter Taylor Ann Trad and Patrick Matamoros at the 'Brick' magazine/Saint Luis launch party ,sponsored by New Amsterdam Vodka and Supreme Organics, at No Vacancy Inn in Los Angeles. Photo: WireImage/Courtesy

Singer/songwriter Taylor Ann Trad and Patrick Matamoros at the ‘Brick’ magazine/Saint Luis launch party ,sponsored by New Amsterdam Vodka and Supreme Organics, at No Vacancy Inn in Los Angeles. Photo: WireImage/Courtesy

In order to shop his goods, Matamoros’s devoted clients contact him directly to set up appointment-only pop-ups in New York, Los Angeles, Nashville, Miami or London. But soon, any vintage t-shirt fan with a generous credit line with internet access will be able to browse his offerings (well, mostly), even if the entrepreneur never personally passed you his mobile number. Matamoros recently parted ways with his Chapel partners, CEO Alessandra Brawn and her restauranteur husband Jon Neidich, and branched out on his own with a new brand, Saint Luis, and an e-commerce site going live on June 23. 

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