Gigi Hadid in Kreist. Photo: Getty Images for Vogue Eyewear

Gigi Hadid in Kreist. Photo: Getty Images for Vogue Eyewear

Ah, this color. Whether you call it “millennial pink” or “Tumblr pink” or “rose quartz” or “the color trying to take over everyone’s Instagram feeds,” one thing’s for sure — it’s been everywhere in the past year, and the trend is still going strong. From a marketing perspective, this makes sense: Millennials seem to resonate with the color, whether it manifests more as a dusty rose tone or a punchier bubble-gum shade. And what brand doesn’t want to appeal to millennials these days?

Gigi Hadid, queen of millennial models herself, proved that the color is still ever-so-relevant by showing up in monochromatic pink to the launch of her Gigi Hadid for Vogue Eyewear collection at Industria Studios in New York City on Tuesday. The outfit featured a cropped biker jacket and flared pants in the same light-reflecting material, which Hadid wore with Aquazzura heels and a light pink cami. The overall effect was like a Barbie come to life, which felt especially fitting since the model just had a Barbie made in her likeness by toy manufacturer Mattel earlier this year. 

Photo: Getty Images for Vogue Eyewear

Photo: Getty Images for Vogue Eyewear

Hadid can thank her new stylist Mimi Cuttrell for the bold look, which marks a bit of a departure from the Cali-girl flavor of the outfits created with former stylist Monica Rose. With both Hadid and Kaia Gerber now on Cuttrell’s roster — and outfits this standout to her credit — we wouldn’t be surprised if Cuttrell becomes a household name sooner rather than later.

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